Local media company 6AM City triples after investments by prominent sports and media managers


6AM City expedites expansion schedule after investing in local markets and names remaining markets to expand into 24 US cities through Thanksgiving

6AM City co-founders Ryan Heafy and Ryan Johnston

6AM City co-founders Ryan Heafy and Ryan Johnston

6AM City co-founders Ryan Heafy and Ryan Johnston

GREENVILLE, SC, Sept. 21, 2021 (GLOBE NEWSWIRE) – 6AM city, the fastest growing local newsletter-first media company, will more than triple in the second half of 2021, expanding from eight to 24 cities and continuing to grow consumer acquisition by 300% year-over-year, scaling from 300,000 to one million subscribers and rise.

6AM City’s rapid growth is being driven by an investment led by the private investment office of Jeff Vinik, owner of Tampa Bay Lightning, with additional funding from media managers including a team led by Rohit Agarwal, Chief Product Officer at CNN, and separately, Jerry Scott, former editor of Scott Publishing. The existing investors of 6AM City VentureSouth and Harbright Ventures also took part in the round.

“This investment in 6AM City is the latest development for our citizen-friendly partners to support access to quality local news across the country,” said Ryan Johnston, CEO of 6AM City. “6AM City has positioned itself as a catalyst to drive business impact and help communities attract and retain the best talent. After the pandemic, cities across the country are focusing intensely on economic recovery and future growth. This capital injection will ensure that 6AM City can effectively support and serve these fast growing cities. “

“Local media has been and always will be of vital importance to the communities. The 6AM City team has built an amazing business that is focused on serving readers in cities and towns across the country. I am delighted to see your expansion into to accelerate new markets, ”remarked Jeff Vinik.

6AM City expedites expansion into 24 stores by Thanksgiving – Including five subways on the West Coast, three in Texas and several in the Midwest, adding to eight existing markets in the Southeast. Say hello to:

Austin, Texas (ATX today)

Boston, MA (BOS today)

Columbus, OH (CBU today)

Fort Worth, Texas (FTW today)

Indianapolis, IN (INDY today)

Kansas City, Missouri (KToday)

Lexington, Kentucky (LEX today)

Louisville, Kentucky (LOU today)

Madison, WI (608 today)

Portland OR (PDX today)

Richmond, Virginia (RIC today)

Sacramento, California (SA today)

San Antonio, Texas (SATX today)

San Diego, California (Today)

San Jose, California (SJ today)

Seattle, WA (SEA today)

These cities have been identified as expansion markets for 6AM City based on their Pride in Place â„¢ level. “A year ago today, it would have been easy to call us a local media company serving cities in the southeastern United States,” said Michael Mazzara, VP of Expansion. “We have one back then PickMyCity Campaign receives requests from all over the country. By combining this national interest with hundreds of hours of population growth research, thriving community efforts, and Pride in Place â„¢ metrics, we have found these nearest cities to be some of the strongest in the country. Urban expansion is a mixture of art and science. “

In potential markets, 6AM City has partnered with organizations looking to accelerate economic recovery, including economic development companies, professional sports teams and the entrepreneurial ecosystem. These relationships accelerate the company’s expansion.

In each city, 6AM City actively recruits local editorial and sales staff which CurioCity â„¢ radiate and maximize the living, working and play environments in which they will be immersed. While many local media companies are struggling to retain talent, 6AM City continues to see a surge in new hires. The company currently has 30+ open positions in editorial, sales, marketing, and creative roles that can be in any of the cities the company serves. These new hires will increase the number of employees from 35 at the beginning of 2021 to over 100 by the end of the year.

In addition to the market expansion and the expansion of the team, 6AM City will bring three new product innovations to the market in the fourth quarter – Including a loyalty-based membership platform, a referral program that will be groundbreaking in attracting subscribers, and a local trading platform designed to increase the economic impact in the cities that the company serves.

“6AM City has a clearly established unit economy that makes geographic expansion an obvious path to the future. I am most excited about the upcoming product developments that will drive exponential customer growth, engagement and profitability,” said Rohit Agarwal.

“We have focused on initiatives that connect content, commerce and community and believe that the product innovations we deploy will establish 6AM City as a sustainable product-driven growth company in the local media space,” said Ryan Heafy, COO of 6AM City . “Our nontraditional business model allows us the entrepreneurial flexibility to rapidly develop, test, and deploy product innovations that identify sustainable revenue models that can be replicated to support the future of any local media company.”

For all media inquiries, please contact: Ryan Heafy | [email protected] | 864-735-8590

About 6AM City, Inc .: 6AM city redefines the future of local media as the fastest growing local media company in the country, the newsletter-first media company delivering the most important local news and events by email at 6:00 a.m. every day. chatty in tone and politically unprejudiced. 6AM is unable to produce content to replace the local newspaper. Rather, you can think of 6AM as a distribution center for all local content, specializing in packaging, distribution, performance, convenience and profitability. For more information, visit their website at 6AMcity.com or follow their social media channels on LinkedIn, Facebook, Twitter, and Instagram.

Associated files

PRESS RELEASE 6AM City Investment and Expansion – 21.09.21.pdf

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Image 1: The co-founders of 6AM City, Ryan Heafy and Ryan Johnston

6AM City Ryan Heafy – COO (L) Ryan Johnston – CEO (R) Photo Credit Bonfire Visuals

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