SHENZHEN, China, Aug. 12, 2022 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced today that it has reached a partnership with WhatsApp, the world’s leading private messaging giant. This transoceanic collaboration represents a breakthrough to advance Aurora Mobile’s overseas business and expand its business ecosystem. As part of the collaboration, which enriches its messaging channel mix, Aurora Mobile will provide Chinese companies operating globally with more efficient social channels and marketing solutions to help them expand their overseas user base and build a customer loyalty system. It also expects to create new ways and new opportunities to increase conversion rate more efficiently and sustainably.
Connection with social platforms and full integration of overseas messaging channels
As a popular overseas instant messaging APP, WhatsApp has over 2 billion monthly active users in more than 180 countries, with the daily number of messages sent through the app exceeding 100 billion. In particular, WhatsApp has emerged as a key user interaction channel in popular investment destinations for Chinese companies, including Singapore, Indonesia, India, Brazil, the US, Russia, Mexico, Germany, Italy, Spain and the UK
In order to enable global companies to access more overseas messaging channels, Aurora Mobile has deepened the cooperation with WhatsApp due to its strong strengths in messaging channel integration and push notification management, and the WhatsApp Business Platform – a dedicated channel for customer retention – cloud solution integrated into its messaging for global companies. The overseas version of Aurora Mobile Messaging Cloud has fully integrated three mainstream overseas messaging channels, i.e. international SMS, international email and instant messaging (WhatsApp). Also, Aurora Mobile, backed by HUAWEI Cloud’s stable, compliant and secure overseas services, provides Chinese enterprises with better user reach and better service and support to help them globalize their businesses.
Flexible acquisition and conversion of new users to build an overseas operational ecosystem
By connecting Aurora Mobile’s lightweight Messaging Cloud API, businesses can achieve higher ROI via WhatsApp than SMS based on their growth needs and enable richer interactive features such as registration certification, service notification, customer acquisition growth, security certification, and marketing activities that are more efficient than E -Mails. This allows them to build a closer and more effective relationship with the huge overseas user base. This will also provide a solid foundation for companies to explore SCRM models overseas based on a social ecosystem so that they can achieve sustainable growth under the current approach.
Let’s take game companies as an example, the pioneers among global companies. Using WhatsApp’s massive social traffic, Aurora Mobile can help game makers efficiently keep existing users in private domains. At the same time, with the integration and capability of messaging channels, these companies can carry out simultaneous, high-precision and high-efficiency messaging at a lower cost. This will help activate their inactive and potential users and improve the repurchase rate of existing products as well as user acquisition for new products.
In addition, Aurora Mobile can help companies integrate underlying channel capabilities to leverage the business value that WhatsApp offers. For example, cross-border e-commerce companies can transmit transaction and logistics notifications directly to WhatsApp, so users who choose to receive them can efficiently track product information such as order and logistics information on WhatsApp without having to switch to other apps. Aurora Mobile also supports simultaneous messaging across multiple channels, including WhatsApp, push, email, and SMS, to eliminate errors and omissions in account transactions, top-ups, and transactional messaging. For businesses, WhatsApp offers a competitive delivery rate, high efficiency and low notification costs, as well as service activation and interactive traffic that enable significant growth.
Aurora Mobile supports managing user engagement messages from multiple channels on one page, allowing operators to flexibly switch between message channels on one page to engage with users. This avoids the inconveniences caused by switching between different editing programs. With an easy-to-connect API, companies can realize a global SCRM channel operation. This Conversation Center feature enables instant and more accurate messaging and creates a better user experience, laying a foundation for business growth, content distribution, and enterprise marketing.
In the new marketing era, social platform-based interaction between businesses and customers has become the most effective and cost-effective way of communicating and marketing. Aurora Mobile has been quick to integrate global messaging channels into its high-value solutions to help Chinese companies create a messaging and user engagement system that is more sophisticated, digital, and intelligent, targeting overseas markets. It will continue to explore full-link user communication solutions, covering user reach, engagement and innovative marketing based on the WhatsApp ecosystem, bringing energy to overseas growth and Chinese business expansion!
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ:JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient enterprise messaging services and has become a leading mobile messaging service provider with its first-mover advantage. With increasing demand for customer reach and marketing growth, Aurora has pioneered solutions such as cloud messaging and cloud marketing to help businesses achieve customer reach and engagement across channels, as well as artificial intelligence and big data-driven marketing technology solutions to help the digital transformation of companies.
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Aurora Mobile Limited
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Mr. Eric Yuan
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Mrs. Linda Bergkamp
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